The Card Designer Highlight is a sequence that includes impartial makers whose greeting playing cards yow will discover in Paper Supply shops. Meet and be impressed by a brand new designer each month on our weblog!
This month we wish to introduce our card designer Brittany Paige of Brittany Paige Designs. Learn the way Brittany has turned her love for all issues popular culture and classy moments right into a stationery and present enterprise that brings individuals collectively.
How did you start your card-making profession?
Born out of an obsession with popular culture and whereas navigating early maturity in New York Metropolis, I began my enterprise with simply six greeting playing cards (all centered round break-ups). In the course of the nights and weekends of my company design job within the vogue business, I began illustrating playing cards that mirrored my private pursuits and social tendencies. Facet hustle finally turned full-time gig, these six OG playing cards have grown into the stationery and present enterprise that you just see at the moment — a model that creates items for the ladies that get it.
The place do you draw inspiration from?
Once I was first beginning out, lots of my inspiration was drawn from my mates (single twenty-somethings actually do say the darndest issues!) Nevertheless because the enterprise grew and developed, I started looking past simply my social circle for inspiration. This is the reason you’ll see quite a lot of references all through your complete product line, together with celebrities, viral social media tendencies, political statements and extra.
What does your day seem like as a card maker and designer?
My everyday varies vastly as a card designer and I wouldn’t need it some other manner! One of many biggest perks of being your personal boss is the pliability that it permits. I’ve two kinds of days — “inventive days” and “common days.” If it’s an everyday day, I’ll usually begin my day with train after which do backend duties akin to answering emails, invoicing, ordering stock, managing buy orders, planning social content material, and so on. Nevertheless, if it’s a “inventive day,” then I’ve to utterly block off your complete day. Mainly, I’ve to permit for the least quantity of distractions so I can truly produce concepts and illustrate. I discover that I’ve a restricted window to work creatively, and even scheduling a morning exercise class, can throw me off!
What’s your most well-liked medium?
I really like utilizing the Procreate app on my iPad. Once I first began my enterprise, every little thing was illustrated utilizing pen and ink. I used to be first launched to Procreate at one in all my company design jobs. Though I used to be initially hesitant to make use of it, I by no means regarded again as soon as I did.
What does your inventive course of seem like?
It utterly varies! I launch large card collections twice a yr and I begin that course of about 6 months upfront. Generally it’s very analytical – I take a look at my total assortment and see what “holes” we’re lacking (Do I not have a ton of mom’s day playing cards? Did we’ve to discontinue some birthday playing cards as a result of the pattern handed?) I’ll use that information and attempt to design into these wants. Nevertheless as a result of my model is stylish and sometimes chases after main popular culture moments, usually one thing will occur within the media, and I’m utterly impressed to drop every little thing and create a card round that particular pattern.
What are you most pleased with as a creator and card maker?
There’s a lot to be pleased with! I lately hit the milestone of our merchandise being stocked in over 1,000 retailers worldwide. That was an enormous accomplishment that I had been working in the direction of for the final 5 years! This previous yr I additionally employed my mother to work full-time within the enterprise. Having the ability to rent my members of the family was a aim of mine from once I first began the enterprise in 2018 — in order that one actually felt particular. However I’ll say, seeing Simone Biles use one in all our stickers on her water bottle was tremendous candy too!
Any private tidbits? Particular abilities/enjoyable info?
I’ve a golden lab named Crosby, who’s barely obese however the sweetest boy you’ll ever meet. My vice is teen drama television exhibits — OTH, GG, TVD, TSTIP, The OC. I gather matchbooks at each restaurant I dine at. I like to learn. I don’t drink espresso however I really like the occasional weight loss plan coke!
